Nonprofit organizations have little to no money to spend on brand recognition or awareness. In this age of social media, however, word of mouth can spread overnight about a cause that people are passionate about, and it doesn’t have to cost a thing. There are, however, ways to maximize the way you use a resource like social media so you aren’t wasting your time or defeating the purpose entirely. 

Knowing your audience is the most important thing about sales and marketing, and this philosophy is no different when you are a charity appealing for online support. If you want to reach the largest number of people possible who will be the most inclined to forward your message, then it’s important to cater to them. 

Not only is Instagram is the top-listed social media platform among millennials, but it is a hotbed of influencers. This is the place to be to broadcast your platform and tell the world what you stand for and why. In a sea of millions, however, it’s hard to be visible, which is why you need to be proactive about getting people to notice you. The first step is creating a profile that will make it as simple as possible to show people what your charity is about and by providing easily accessible contact information. A logo that is used consistently throughout your marketing campaign across the internet also establishes brand recognition. After your account is created, start following as many related accounts as possible and leaving comments on any relevant posts. The idea is for people to click on you out of curiosity. From there, they can read more about how to help your cause.

It’s effortless to make and post a video on YouTube nowadays, and there is a lot to be said for attaching a friendly face and name to a cause. Facebook is also another great way to spread insight, and it is very easy to adopt the same methodology of following and accepting follower requests to build up visibility. Through Facebook, Twitter, and Instagram, you can form a cohesive unit of promotion, whether it’s participating in sponsored events, partnering with other charities, or giving back to the community.