Philanthropy campaigns are all about giving back to the community. However, many philanthropic organizations have excluded certain people from being able to participate in these campaigns. The good news is that there are ways to fix this issue. Here are a few ways in which one can have a more inclusive philanthropic campaign.
Research what types of initiatives your organization typically supports and how it has helped them in the past. By examining this information, you will understand the best way to involve new people in your fundraising efforts without compromising quality or results.
Alternatively, consider holding a town hall meeting with your partners to discuss opportunities for collaboration and how each of the groups can benefit from others. Streamline this process as much as possible. This way, everyone is on board and ready to go by campaign launch day!
Create a list of potential partner organizations and ask each one which populations they serve and if there is anything your organization can do to help them. If you identify new groups that need assistance and your beneficiaries cannot provide it, find another partner who is better suited for the job.
Collaborate with your partner organizations to find common goals that can be reached together. For example, if you are working at a homeless shelter, collaborating with an organization that helps people obtain housing would benefit the population of people staying there and those who work for these groups.
When your campaign starts, reach out to people who have previously helped and encourage them to donate again. If you can tap into their networks as well, then even better!
Next, if your campaign is online, allow people to donate anonymously. By enabling users this option, you’re increasing the likelihood that more people will participate in your fundraising efforts without having to worry about being judged or excluded because of their status or identity.
Reward people for their participation in your campaign, whether it’s with a thank you card or some swag. Giving back to the community is essential, but showing that even small donations are appreciated can provide donors with more incentive to contribute again and encourage others to join them!
Lastly, consider hosting an event where donors can meet the people their contributions are helping. It’s always rewarding to get direct feedback on how your campaign makes a difference in someone’s life!