Giving Tuesday was not that long ago, the unofficial start of the holiday donation season. In 2018, nonprofits were able to raise $380 million online, and technology has made it easier than ever. Donors are constantly looking for more convenient ways to give, so it’s important for organizations to begin adopting infrastructure for mobile fundraising. Philanthropy is going to begin to look far different as mobile giving becomes more prominent, so here are a few ways in which it’s affecting the industry.
Many organizations have begun to adopt the text-to-donate method, which has become one of the fastest and easiest ways to donate. It’s as simple as texting a number with how much you’d like to donate, which then sends back a link with a donation form that’s already filled out with that amount. Fees are typically low and popular apps such as Snowball keep the process down to two simple steps so the money can go directly to the organization of your choice. Text-to-donate allows for a more streamlined method of donating during live events such as concerts and galas and many platforms such as OneCause are created for that specific purpose.
Mobile-Responsive Donation Pages
With practically every adult on the planet owning a smartphone, nonprofits must now make sure they not only have fully functioning websites but also have ones that work effectively on mobile platforms. When websites are wonky on smartphones, people are less likely to visit them. The amount of people who use their smartphones for everyday web browsing is rapidly rising, and many do not have the patience to deal with a finicky website. Mobile donations should also be as seamless as possible, due to services such as GooglePay and ApplePay rising in popularity.
Make Sure You Have An App
While optimizing websites for mobile use is important, it’s probably an even better idea that you develop an app for your organization. If you’re a smaller organization, you likely don’t have to worry about this and can use one of the many platforms that don’t require you to have a programmer on staff, but larger nonprofits can find many perks from creating their own app. You can use programs such as Microsoft Developer to guide you through the process, which offers steps to creating an app to meet their needs.